Our St. Johns County DUI Lawyer Discusses Jurors and Psychology

A St. Johns County DUI lawyer may decide to use fundamental psychological principles to help influence jurors. For a number of years, social scientists have evaluated methods that get people to say “yes.” Your DUI lawyer may discuss these principles with you.

Basic Principles

A St. Johns County DUI lawyer can explain that there are generally six principles that are necessary to get people to comply. This research has been conducted by individuals who are influenced by advertisers and sales associates. These principles include the following:

  • Reciprocation
  • Authority
  • Scarcity
  • Consensus
  • Consistency
  • Liking


The principle of reciprocation is founded on the notion that one will receive something after giving something, such as giving gifts during holidays.


The psychological principle of authority is based on the notion that individuals who seem to have more authority are more influential.


Individuals are sometimes influenced by things that are in short supply. For example, if they are given confidential or limited information on a subject, this may influence their decision.


This means that individuals are more likely to conform to principles because they see others doing them.


Consistency is founded on the idea that individuals aspire to be consistent in their attitudes, words, beliefs, and life works. This particular principle comes into play during voir dire. If a DUI lawyer gets jurors to promise to do something, such as keep an open mind or to question how they would have reacted in the same situation, people will want to keep the promise that they made.


Generally speaking, individuals are more likely to help someone out if they like that individual.

Legal Assistance from a St. Johns County DUI Lawyer

If you would like more information on these psychological principles, contact a St. Johns County DUI lawyer at Canan Law by calling (904) 849-2266.


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